Successfully Navigating the Trump Transition: Tips for IT, Marketing and Sales Professionals

February 16, 2017 by The GTech Marketing Team

To say that the transition to a new administration has been a bit of a bumpy ride may be the understatement of the year. As with any major change of this nature, whether from liberal to conservative or vice versa, few departments are spared from at least moderate upheaval.

The IT sector is no exception to these changes, some of which may be sweeping in nature. Specifically, since President Trump's inauguration, two primary trends affecting IT marketing and sales professionals have come to the fore.

The first involves the move to consolidate responsibility for public sector cybersecurity under a single departmental entity (i.e., the OMB). Assisted by the DHS, President Trump's upcoming Executive Order is reported to align with governmental cybersecurity trends established in former administrations. Instead of an agency-by-agency approach, this move will make cabinet heads responsible for the outcome of anti-hacking efforts of employees and contractors under their purview.

IT marketing and sales professionals hoping to establish themselves as indispensable resources in this area should consider which products, services, and information would be most valuable to those for whom ensuring cybersecurity may represent new territory. Including quality content on this topic on company websites, blogs, and social media silos can set you apart from the sea of competitors whose content is either outdated, inaccurate, or irrelevant.

The second trend, mirroring the first, involves signaled governmental activity designed to enhance cybersecurity efforts in the private sector. An excerpt of the Executive Order reads:

The Co-Chairs of the group that prepared the Report shall review and expand on existing reports on economic and other incentives to: induce private sector owners and operators of the Nation's critical infrastructure to maximize protective measures; invest in cyber enterprise risk management tools and services; and adopt best practices with respect to processes and technologies necessary for the increased sharing of and response to real-time cyber threat information.

In other words, opportunities are likely to arise for IT marketing and sales professionals in the private sector who can serve as well-informed sources of information on establishing and maintaining cyber security of privately owned assets that are critical to the country's digital infrastructure.